Tee shirts are a part of college life. One student said to me once, "The whole reason you come to college is for tee shirts." College ministries like all other groups on campus know the benefit of tee shirts. They can promote your ministry. They can advertise your weekly event. They can be an incentive to sign up for the fall retreat to get early pick on sizes, etc. Could it be with the strangeness of this fall that what a tee shirt communicates may be even more important?
Late July is often "tee shirt design time" for many. Here are four principles or truths to remember when designing tee shirts for give away or sale.
1. Students must like the tee shirt to wear it.
Involve students in the design selection and color, if not allowing students to completely develop it.
2. Young women will wear a "guy type tee shirt". but college guys will not wear what they perceive to be "a girl shirt."
3. The most important time for students to be wearing ministry tee shirts is during the critical first two to three weeks of the start of the semester.
4. Tee shirts help build cohesion within your group....it is part of the sense of "I belong".
Everyone wants to belong.
Adapted from "ALMOST EVERYTHING ABOUT COLLEGE MINISTRY". "ALMOST" is my new book which is available in print or eBook at amazon.com. Check it out.
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