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Monday, January 14, 2019

The 4 Laws of Announcements

Announcements are necessary....not a necessary evil.  They become evil when done poorly.  The start of a semester is a key time for announcements.  There is much that needs to be communicated.

1.  Make no more than four announcements.
The more you announce, the less people hear.  If one announcement is THE most important one, make it at a separate time.

2.  The person making the announcements needs to understand the announcements.
All of us have attended Christian events where the person making the announcement obviously did not have a clue what it was about and therefore everyone there was clueless as well.

3.  A first time attendee should be able to understand the announcements.
Often, it seems that the announcements are done in code so that only "the insiders" will understand them which helps newcomers feel even more left out and that they do not belong.

4.  The announcements should not become the main event.
Some in an attempt to make the announcements entertaining or not a negative go overboard with time or videos, etc.  I was at one event where "the announcement team" took twenty minutes doing the announcements.

Arliss Dickerson is a part time college ministry consultant for Lifeway Christian Resources and the author of five books on college ministry in eBook and print at amazon.com (type in Arliss Dickerson).

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