I am unabashedly an advocate of campus based college ministry and the value it brings to Christian witness and ministry to the college campus. In recent years, there has also been a movement of planting churches for the primary purpose of reaching and ministering to college students.
I was visiting with a friend who is going on staff with a large church plant that started about five years ago to reach a nationally known college campus. Within that five years, they have grown to an attendance of one thousand (1,000) on a normal Sunday. That is a jaw dropping success story, which should be celebrated.
In situations such as this, there has often been a campus based ministry that has not had nearly that numerical success. Some point to this as evidence that the church plant is the only way to go. That is not my conclusion, but it raises the interesting question, what are the differences?
From the outside looking in from a distance on these church plants, I see four distinct differences from most campus based ministries.
1. They start with a core. In many of these church plants, a core group of people move there to begin the church. It is not just the pastor and family. There are 20 to 30 to begin with. So, the ministry and outreach is shared and there is something to invite people to join into. I helped a friend once try to begin his school year with some specifically freshmen programs and topics. One night we had enlisted some upperclassmen to be a part and then publicized it to freshmen. At the last minute, all of the upperclassmen notified us that they could not come. Two freshmen we had never seen showed up and it was me and the College Minister and the two freshmen. We did what we planned to do and they never came back. They did not feel they had come to anything. Having a core to begin with is huge!
2. Resources - Most of these type plants have a sponsoring church or multiple churches and begin with some resources that they provide. These resources not only provide needed equipment, funds for special events, etc, they give a message of the significance of this new thing. For a variety of reasons, campus based ministries often do not have any or much significant sponsoring partnerships, at least in the beginning.
3. Multiple Staff - Many of these type church plants have more than one staff member as a result of people raising their own salary from other places in order to be there and minister there. More campus based ministries are now moving toward having multiple staff raising their salaries, It is a simple fact: more staff reaches more students.
4. Entrepreneurship - I believe THIS is the single greatest difference. These church plant pastor/leaders usually see the issues, situation, etc and look at and develop new ways to address these needs. They don't think it has to look exactly like something else. One state wide College Ministry BCM leader said that one of his sharp young College Ministers left because the State Convention Business Office would not let him use a Square Reader to allow students to pay at their Lunch Program. It didn't work in their system. Hooray for entrepreneurship!!
Many campus based college ministries are sponsored by State Baptist Conventions or other state or regional organizations. They have guidelines and generally approved methods. While these provide some obvious benefits, they also can be a hindrance, particularly relative to number 4.
For campus based college ministries, we must see and maintain the advantages of our organization and templets, but also encourage new thinking and approaches. I continue to believe there is both the need for and value of campus based ministry and church plants aimed at campuses.
Campus based ministry, church college ministry, and campus focused church plants are cousins, but not triplets.
Check out Reaching More College Students at amazon.com/dp/B0BMW8NPMN and A College Student's Guide to Spiritual Maturity at Amazon.com/dp/B0CXTCTNB1 .