I was stunned when I learned that the best guess by college ministry leaders was that ALL college ministries combined were reaching about 5% of the 12 million full time college students in America. I have been around so many college ministries that are doing well and many of those are large. And, many of these campuses have multiple ministries reaching out to the campus. But, that is not true everywhere. There are two answers. There must be more ministries planted on campuses where there is no Christian college ministry. Second, where there are ministries, we must make an effort to reach more.
If you want your college ministry to reach more, you must ask some hard questions.
1. What do I personally need to change or do differently?
2. Are there things we are doing in our ministry that are just not worth the cost in either time or money?
3. If we drop something to simplify and focus our ministry, what should it be?
4. What are we doing just out of habit?
5. Are our events on the right day and time?
6. How are other ministries affecting our ministry?
7. What should we learn from other ministries that are reaching a large number of students?
8. How are campus policies, rules, or the administration affecting our ministry and what can we do about it?
What if every college ministry were just to reach 5% more than they are reaching now? If we are reaching about 600,000 total now, that would be 30,000 more students reached. What about you? Are you in to do one or two things differently to try to reach 5% more than you are currently reaching?
This article is adapted from Reaching MORE College Students: Next Level College Ministry which is at Amazon.com/dp/B0BMW8NPMN.
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