College Ministers Must Think Like an Outsider.

 I see lots of promo announcements for collegiate Christian events and many times I think, if I were not already an involved Christian, there is no reason I would want to go to that event.

So, here is the deal, I think we have to think like someone who is not already involved in the ministry.  Many of these announcements are really pretty bland!  To me, it is just a reminder to those who already attend.  It just gives time and place.  I would think those already involved would know that, but maybe they need to be reminded that today is the day, etc.

Is there a topic that would be of interest?  Is there a question being addressed that students care about?  Is there going to be music or personal stories shared?  Is there food before or after?  Is the food free or does it have a cost?  Should you share what the food is?  If I am the typical non-involved Christian on campus, why would I want to come?  If I am the typical non-involved unbeliever on campus, why would I want to come?  Different ministries are reporting those opposed to Christian faith coming and being drawn to the sense of community.  Does your promotional pieces give a clue to a welcoming community?

It doesn't have to be in your face over-promising as the greatest thing ever.  But, is your promo piece a reminder to those who are probably coming anyway or is it aimed at those who have never been or maybe have been once or twice?  

Another place to think like an outsider:

What are the announcements like at your event?  If you cannot stand them and often cringe when they are made, how do you think new students feel?  

Remember "The Four Laws of Announcements":

1.  Make no more than four announcements.  The more you make.....the less people hear.

2.  The person making the announcements should know and understand what they are announcing.

3.  The announcements should be such that a first time attendee understands what is being announced.

4.  The announcements should not become the main event or distract from the worship or Bible study.

Arliss Dickerson's new book, "Tips for College Freshmen:  124 Tips for Fun, Faith & Good Grades" is available at Amazon.com/dp/B09QFB9DJ9.