Ryan Scantling did an excellent presentation on Social Media and Technology at the College Ministers Fellowship in Oxford. Here are some highlights from it.
KILLING THE INSTAGRAM GAME IN COLLEGE MINISTRY (7 Rules for Instagram in College Ministry):
-PEOPLE PICTURES ALWAYS WIN..
Instagram is not the place to feature your annuncement slides. People go there to interact with people. So, post pictures with people in them.
-INTERACT OFTEN..
Comment on your students' stuff with your ministry account. Comment on your University's posts
Gain followers through HASHTAGS.
Find out what events are on campus or what hashtag incoming freshmen are using. Follow people who use that hashtag and they often follow you back.
-USE STORIES.
This is a great place to put announcements or repost things from your students.
-SHARE YOUR STUDENTS STUFF..
Share pictures you take at your meetings and tag them. They will share them and their followers will follow you.
-It IS ABOUT AFFIRMATION.
Twitter is where people go to be mean. Facebook is where people go to write long essays that no one reads. Instagram is where people go to be affirmed. So, always be affirming as you interact on Instagram. It is a place to encourage.
-PAY FOR ADS..
Pay for targeted ads for special events. It's cheaper and students notice.
10 COMMANDMENTS FOR SOCIAL MEDIA MARKETING
1. Be Consistent
2. Provide Significant Value.
3. Care About Your Audience.
4. Engage in Conversations.
5. Be Accessible.
6. Make it About Them, Not You.
7. Thous Shalt Never Spam....EVER!
8. Always Be Listening.
9. Great Content Builds Authority.
10. Never Underestimate the Importance of Integrity.
Ryan Scantling is the Baptist Campus Minister in Conway, Arkansas (University of Central Arkansas, Hendrix College, Central Baptist College)
Arliss Dickerson is the author of five books on college ministry in eBook for 99 cents each at amazon.com. FIXING A BROKEN COLLEGE MINISTRY is available in paperback.
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